Cateora, Philip R
International marketing / - 12th ed - Boston : McGraw-Hill/Irwin, c2005 - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
0072833718 (alk. paper) 9780072833713 (alk. paper) 0071111026 (international : alk. paper) 9780071111027 (international : alk. paper)
Export marketing
International business enterprises
658 MCG 2005 A038 Or.
International marketing / - 12th ed - Boston : McGraw-Hill/Irwin, c2005 - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
0072833718 (alk. paper) 9780072833713 (alk. paper) 0071111026 (international : alk. paper) 9780071111027 (international : alk. paper)
Export marketing
International business enterprises
658 MCG 2005 A038 Or.