Hawkins, Del I
Consumer behavior : building marketing strategy / - 8th ed - Boston : Irwin/McGraw Hill, c2001 - xxiv, 775 p. : ill. (some col.) ; 27 cm. + 1 computer disk (3 1/2 in.) - The Irwin/McGraw-Hill series in marketing .
0072316020 0072411732 (disk) 0072416882 (book + disk)
Consumer behavior
Market surveys
Consumer behavior
658 LIW 2001 A041 Or.
Consumer behavior : building marketing strategy / - 8th ed - Boston : Irwin/McGraw Hill, c2001 - xxiv, 775 p. : ill. (some col.) ; 27 cm. + 1 computer disk (3 1/2 in.) - The Irwin/McGraw-Hill series in marketing .
0072316020 0072411732 (disk) 0072416882 (book + disk)
Consumer behavior
Market surveys
Consumer behavior
658 LIW 2001 A041 Or.