Berry, John,
Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value / - New York : McGraw-Hill, c2005. - ix, 325 p. : ill. ; 24 cm.
0071412867 (hardcover : alk. paper)
Intangible property
Intangible property
658 MCG 2005 A048 Or.
Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value / - New York : McGraw-Hill, c2005. - ix, 325 p. : ill. ; 24 cm.
0071412867 (hardcover : alk. paper)
Intangible property
Intangible property
658 MCG 2005 A048 Or.