| 000 -LEADER |
| fixed length control field |
00647cam a22002058i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| ISBN |
9780077507985 (hard copy : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| ISBN |
0077507983 (hard copy : alk. paper) |
| 040 ## - CATALOGING SOURCE |
| Transcribing agency |
DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
302 MCG 2012 A115 Or. |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
| Personal name |
Baran, Stanley J. |
| 245 10 - TITLE STATEMENT |
| Title |
Introduction to mass communication : |
| Remainder of title |
media literacy and culture, updated edition / |
| 250 ## - EDITION STATEMENT |
| Edition statement |
Updated Eighth Edition. |
| 300 ## - PHYSICAL DESCRIPTION |
| Number of Pages |
pages cm |
| 500 ## - GENERAL NOTE |
| General note |
Includes index. |
| 500 ## - GENERAL NOTE |
| General note |
Updated revision of the Eighth edition published in 2014. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical Term |
Mass media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical Term |
Mass media and culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical Term |
Media literacy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
ADB |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
| Withdrawn status [LOCAL, KOHA] |
0 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
| Withdrawn status [LOCAL, KOHA] |
0 |