International marketing /
- 12th ed
- Boston : McGraw-Hill/Irwin, c2005
- xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)
- McGraw-Hill/Irwin series in marketing .
0072833718 (alk. paper) 9780072833713 (alk. paper) 0071111026 (international : alk. paper) 9780071111027 (international : alk. paper)
Export marketing International business enterprises