<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>International marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Cateora, Philip R</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Graham, John L</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>McGraw-Hill/Irwin</publisher>
    <dateIssued>c2005</dateIssued>
    <edition>12th ed</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)</extent>
  </physicalDescription>
  <subject authority="lcsh">
    <topic>Export marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>International business enterprises</topic>
  </subject>
  <classification authority="ddc">658 MCG 2005 A038 Or.</classification>
  <identifier type="isbn">0072833718 (alk. paper)</identifier>
  <identifier type="isbn">9780072833713 (alk. paper)</identifier>
  <identifier type="isbn">0071111026 (international : alk. paper)</identifier>
  <identifier type="isbn">9780071111027 (international : alk. paper)</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg"/>
  </recordInfo>
</mods>
