McElreath, Mark P. <br/><br/>
Managing systematic and ethical public relations campaigns / 

 - Madison :  Brown & Benchmark Publishers,  c1997. 
 - xxiv, 435 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>069728882X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659 BRO 1997 A039 Or.