00534cam a2200157 a 4500020003500000040000800035082002600043100002000069245011300089260005400202300002500256650002100281650001500302650002600317650003300343  a0803990006 (pbk. : alk. paper)  cDLC00a306 PIN 1993 A018 Or.1 aRitzer, George.14aThe McDonaldization of society :ban investigation into the changing character of contemporary social life /  aNewbury Park, Calif. :bPine Forge Press,cc1993.  axv, 221 p. ;c23 cm. 0aSocial structure 0aManagement 0aFast food restaurants 0aRationalization (Psychology)