Hawkins, Del I <br/><br/>
Consumer behavior :  building marketing strategy / 

 - 8th ed 
 - Boston :  Irwin/McGraw Hill,  c2001 
 - xxiv, 775 p. :  ill. (some col.) ;  27 cm. +  1 computer disk (3 1/2 in.) 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0072316020 0072411732 (disk) 0072416882 (book + disk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Market surveys<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658 LIW 2001 A041 Or.