00669cam a22002174a 4500020001500000020002200015020002900037040000800066082002600074100001900100245005500119250001100174260004000185300007800225490004600303650002200349650001900371650002200390700001800412700002100430 a0072316020 a0072411732 (disk) a0072416882 (book + disk) cDLC00a658 LIW 2001 A041 Or.1 aHawkins, Del I10aConsumer behavior :bbuilding marketing strategy / a8th ed aBoston :bIrwin/McGraw Hill,cc2001 axxiv, 775 p. :bill. (some col.) ;c27 cm. +e1 computer disk (3 1/2 in.)1 aThe Irwin/McGraw-Hill series in marketing 0aConsumer behavior 0aMarket surveys 0aConsumer behavior1 aBest, Roger J1 aConey, Kenneth A