@book{12605,
	author = {Belch, George E. and Belch, Michael A.},
	title = {Advertising and promotion :},
	publisher = {Irwin/McGraw-Hill,},
	year = {c1998.},
	address = {Boston, Mass :},
	edition = {4th ed.},
	note = {Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.}
}