00679pam a2200217 a 4500 0256218994 DLC 659 LRW 1998 A043 Or. Belch, George E. Advertising and promotion : an integrated marketing communications perspective / 4th ed. Boston, Mass : Irwin/McGraw-Hill, c1998. xxii, 762 p. : ill. ; 29 cm. Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. Advertising. Sales promotion. Communication in marketing. Belch, Michael A. Belch, George E. EK 12605 12605 0 0 0 659_000000000000000_LRW_1998_A043_OR 0 62547 LBA LBA A043 2017-08-15 659 LRW 1998 A043 Or. A26294 2017-08-15 2017-08-15 EK