TY  - BOOK
AU  - Baran, Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 0072998377
U1  - 302 MCG 2004 A010 Or. 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
ER  -