00488cam a22001574a 4500020001500000020001500015040000800030082002600038100001900064245008900083250001200172260006300184300003500247650001400282650003400296  a0131469568  a0131293729  cDLC00a658 PEA 2005 A050 Or.1 aBest, Roger J.10aMarket-based management :bstrategies for growing customer value and profitability /  a4th ed.  aUpper Saddle River, N.J. :bPearson/Prentice Hall,cc2005.  axxii, 506 p. :bill. ;c24 cm. 0aMarketing 4aAdministraci©đn de mercadeo