@book{15336,
	author = {Perreault, William D. and McCarthy, E. Jerome},
	title = {Applications in basic marketing :},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2005.},
	address = {Boston, Mass. :},
	edition = {2004-2005 ed.},
	note = {Donated by Dr. Greg Sojka.}
}