01725cam a2200193 i 4500020002900000040000800029082002600037100002600063245009700089300002700186520054700213520054600760650003601306650001501342650003901357650004701396650006201443700002601505  a9781422191903 (hardback)  cDLC00a658 CHR 2014 A113 Or.1 aMadsbjerg, Christian.14aThe moment of clarity :busing the human sciences to solve your toughest business problems /  avi, 214 pages ;c24 cm  a"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--  a"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments--how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike"-- 0aSocial sciences and management. 0aManagement 7aBUSINESS & ECONOMICS / Management. 7aBUSINESS & ECONOMICS / Strategic Planning. 7aBUSINESS & ECONOMICS / Decision-Making & Problem Solving.1 aRasmussen, Mikkel B..