01773cam a2200217 i 4500 9781422191903 (hardback) DLC 658 CHR 2014 A113 Or. Madsbjerg, Christian. The moment of clarity : using the human sciences to solve your toughest business problems / vi, 214 pages ; 24 cm "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "-- "Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments--how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike"-- Social sciences and management. Management BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Decision-Making & Problem Solving. Rasmussen, Mikkel B.. EK 17385 17385 0 0 0 658_000000000000000_CHR_2014_A113_OR 0 75511 LBA LBA A113 2018-11-19 658 CHR 2014 A113 Or. A38032 2018-11-19 2018-11-19 EK