@book{17386,
	author = {Fallon, Pat. and Senn, Fred.},
	title = {Juicing the orange :},
	publisher = {Harvard Business School Press,},
	year = {c2006.},
	address = {Boston, Mass. :},
	url = {http://www.loc.gov/catdir/toc/ecip065/2005036310.html}
}