Juicing the orange : how to turn creativity into a powerful business advantage / Fallon, Pat. Senn, Fred. Marketing. Creative ability in business. Product management. 658 HAR 2006 A113 Or. Boston, Mass. : Harvard Business School Press, c2006. c2006. Text ix, 228 p., [8] p. of plates : http://www.loc.gov/catdir/toc/ecip065/2005036310.html http://www.loc.gov/catdir/enhancements/fy1311/2005036310-b.html http://www.loc.gov/catdir/enhancements/fy1311/2005036310-d.html