00830cam a22002294a 4500 1591399270 9781591399278 DLC 658 HAR 2006 A113 Or. Fallon, Pat. Juicing the orange : how to turn creativity into a powerful business advantage / Boston, Mass. : Harvard Business School Press, c2006. ix, 228 p., [8] p. of plates : ill. (some col.) ; 25 cm. Marketing. Creative ability in business. Product management. Senn, Fred. http://www.loc.gov/catdir/toc/ecip065/2005036310.html http://www.loc.gov/catdir/enhancements/fy1311/2005036310-b.html http://www.loc.gov/catdir/enhancements/fy1311/2005036310-d.html EK 17386 17386 0 0 0 658_000000000000000_HAR_2006_A113_OR 0 75512 LBA LBA A113 2018-11-19 658 HAR 2006 A113 Or. A35691 2018-11-19 2018-11-19 EK