01647cam a2200193 i 4500 9781422142011 1422142019 DLC 658 HAR 2015 A114 Or. Wang, R. Disrupting digital business : create an authentic experience in the peer-to-peer economy / vi, 191 pages ; 22 cm Includes index "Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"-- Electronic commerce Technological innovations Business enterprises EK 17439 17439 0 0 0 658_000000000000000_HAR_2015_A114_OR 0 75683 LBA LBA A114 2018-11-27 658 HAR 2015 A114 Or. A36109 2018-11-27 2018-11-27 EK 0 0 0 658_000000000000000_HAR_2015_A116_OR 0 75941 LBA LBA A116 2018-12-04 658 HAR 2015 A116 Or. A36800 2018-12-04 2018-12-04 EK