00596cam a22001818i 4500020004300000020004000043040000800083082002600091100002200117245008800139250002800227300001300255500002000268500006200288650001600350650002800366650002000394  a9780077507985 (hard copy : alk. paper)  a0077507983 (hard copy : alk. paper)  cDLC00a302 MCG 2012 A115 Or.1 aBaran, Stanley J.10aIntroduction to mass communication :bmedia literacy and culture, updated edition /  aUpdated Eighth Edition.  apages cm  aIncludes index.  aUpdated revision of the Eighth edition published in 2014. 0aMass media. 0aMass media and culture. 0aMedia literacy.