TY  - BOOK
TI  - HBR's 10 must reads on strategic marketing
T2  - HBR's 10 must reads series
SN  - 9781422189
U1  - 658 HAR 2013 A116 Or. 
PY  - 2013///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Marketing
KW  - Strategic planning
N1  - Includes index
ER  -