Esslinger, Hartmut, A fine line : how design strategies are shaping the future of business / - 1st ed. - San Francisco, CA : Jossey-Bass, c2009. - xiv, 183, [8] p. of plates : ill. ; 24 cm. ISBN: 9780470451021 (cloth) 0470451025 (cloth) Subjects--Topical Terms: Industrial design.New products. Dewey Class. No.: 658 UND 2009 C162 Or.