Participatory communication strategy design : a handbook / Mefalopulos, Paolo. Kamlongera, Christopher F. Southern African Development Community. Communication planning. Communication in rural development. Communication in agriculture. Rural development. Agriculture Radio in community development. 302 ROM 2004 C106 Or. This handbook has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design "TC/M/Y5794E/1/11.04/1500"--P. [4] of cover Text ix, 111 pages :