000 00502pam a2200181 a 4500
020 _a0130162051
040 _cDLC
082 0 0 _a659 PRE 1992 A042 Or.
100 1 _aWells, William,
245 1 0 _aAdvertising :
_bprinciples and practice /
250 _a2nd ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1992.
300 _a1 v. (various pagings) :
_bill. (some col.) ;
_c28 cm.
650 0 _aAdvertising.
700 1 _aBurnett, John,
700 1 _aMoriarty, Sandra E.
942 _cEK
999 _c12263
_d12263