| 000 | 00717cam a22002414a 4500 | ||
|---|---|---|---|
| 020 | _a0072316020 | ||
| 020 | _a0072411732 (disk) | ||
| 020 | _a0072416882 (book + disk) | ||
| 040 | _cDLC | ||
| 082 | 0 | 0 | _a658 LIW 2001 A041 Or. |
| 100 | 1 | _aHawkins, Del I | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / |
| 250 | _a8th ed | ||
| 260 |
_aBoston : _bIrwin/McGraw Hill, _cc2001 |
||
| 300 |
_axxiv, 775 p. : _bill. (some col.) ; _c27 cm. + _e1 computer disk (3 1/2 in.) |
||
| 490 | 1 | _aThe Irwin/McGraw-Hill series in marketing | |
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 | _aMarket surveys | |
| 650 | 0 | _aConsumer behavior | |
| 700 | 1 | _aBest, Roger J | |
| 700 | 1 | _aConey, Kenneth A | |
| 942 | _cEK | ||
| 999 |
_c12346 _d12346 |
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