000			00679pam a2200217 a 4500
020			_a0256218994
040			_cDLC
082	0	0	_a659 LRW 1998 A043 Or.
100	1		_aBelch, George E.
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective /
250			_a4th ed.
260			_aBoston, Mass : _bIrwin/McGraw-Hill, _cc1998.
300			_axxii, 762 p. : _bill. ; _c29 cm.
500			_aRev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
700	1		_aBelch, George E.
942			_cEK
999			_c12605 _d12605