000			00536cam a22001814a 4500
020			_a0131469568
020			_a0131293729
040			_cDLC
082	0	0	_a658 PEA 2005 A050 Or.
100	1		_aBest, Roger J.
245	1	0	_aMarket-based management : _bstrategies for growing customer value and profitability /
250			_a4th ed.
260			_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2005.
300			_axxii, 506 p. : _bill. ; _c24 cm.
650		0	_aMarketing
650		4	_aAdministraci©đn de mercadeo
942			_cEK
999			_c14164 _d14164