| 000 | 00600cam a22001934a 4500 | ||
|---|---|---|---|
| 020 | _a0072547030 (alk. paper) | ||
| 020 | _a007121478X (international ed. : alk. paper) | ||
| 040 | _cDLC | ||
| 082 | 0 | 0 | _a658 HIL 2004 A053 Or. |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing : _bthe core / |
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_a1v.(various pagings): _bcol. ill. ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references (CN1-CN14) and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 942 | _cEK | ||
| 999 |
_c15021 _d15021 |
||