000 00578cam a2200205 a 4500
020 _a9780078028922 (alk. paper)
020 _a0078028922 (alk. paper)
040 _cDLC
082 0 0 _a658 MCG 2013 A116 Or.
100 1 _aKerin, Roger A.
245 1 0 _aMarketing :
_bthe core /
250 _a5th ed.
260 _aNew York, NY :
_bMcGraw-Hill/Irwin,
_cc2013.
300 _axlvii, 507 p. :
_bcol. ill., col. maps ;
_c28 cm.
500 _aMap on lining papers.
650 0 _aMarketing.
700 1 _aHartley, Steven William.
700 1 _aRudelius, William.
942 _cAEDBB
999 _c17495
_d17495