000			02123cam a2200253 i 4500
020			_a9781633690028 (paperback)
040			_cDLC
082	0	0	_a658 HAR 2015 A116 Or.
100	1		_aSheen, Raymond.
245	1	0	_aHBR guide to building your business case /
300			_axv, 149 pages : _billustrations ; _c23 cm.
490	0		_aHarvard Business Review guides
520			_a"You've got a great idea that will increase revenue or productivity-but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--
520			_a"You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--
650		0	_aBusiness planning.
650		0	_aStrategic planning.
650		0	_aNew business enterprises
650		7	_aBUSINESS & ECONOMICS / Strategic Planning.
650		7	_aBUSINESS & ECONOMICS / Business Communication / Meetings & Presentations.
650		7	_aBUSINESS & ECONOMICS / Management.
650		7	_aBUSINESS & ECONOMICS / Economics / General.
700	1		_aGallo, Amy.
942			_cAEDBB
999			_c17530 _d17530