Mefalopulos, Paolo.
Participatory communication strategy design : a handbook / - Second edition - ix, 111 pages : illustrations ; 30 cm
This handbook has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design "TC/M/Y5794E/1/11.04/1500"--P. [4] of cover
9251052522
Communication planning.
Communication in rural development.
Communication in agriculture.
Rural development.
Agriculture
Radio in community development.
302 ROM 2004 C106 Or.
Participatory communication strategy design : a handbook / - Second edition - ix, 111 pages : illustrations ; 30 cm
This handbook has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design "TC/M/Y5794E/1/11.04/1500"--P. [4] of cover
9251052522
Communication planning.
Communication in rural development.
Communication in agriculture.
Rural development.
Agriculture
Radio in community development.
302 ROM 2004 C106 Or.